Strategic Management in Music essays

Strategic Management in Music essays The music industry has seen more rapid and extreme changes than any of the other consumer media in the world. This is true in a variety of respects, the most significant of which include commercial and technological change. These two areas of change have worked concomitantly since the rise of Rock and Roll in the 1950s to transform the music industry to the various forms it has evolved into today. This has a significant impact on companies such as Arista Records, which has, in comparison with other companies, worked with its artists in a very traditional way. While this has been successful in the past, the future of Arista Records is to a large degree dependent on how it can integrate its proven, traditional values, with the rapidly changing world of technology and music. In addition to the rapid increase of consumer spending on music since 1984, the increased demand for music in the comfort of the home also resulted in rapid technological improvements to music. The long play record was for example replaced by the much higher-quality CD, and later developments such as the MP3 player and memory stick made music even more portable not only to the home, but to the workplace, the vehicle sound system, and basically any location with a radio outlet. The most recent development in the music industry is the Internet. Concomitantly with an increase in music sales, this also resulted in an increase in music-related crimes such as piracy. Many Internet locations for example offer free downloads of music that have not been authorized by artists or record companies. Controlling these cases is at best a challenge to the music industry. Such rapid technological change and the increase of ease in which music can be purchased, has also necessitated a change in the business structure of the music industry. Large entertainment conglomerates sprang up to begin taking over the entertainment and music industry. In addition to music, all ...

Avoiding the Passive Voice in Spanish

Avoiding the Passive Voice in Spanish One of the most common mistakes made by beginning Spanish students who have English as a first language is to overuse passive verb forms. Sentences with passive verbs are very common in English, but in Spanish they arent used very much- especially in everyday speech. Key Takeaways: Spanish Passive Voice Although Spanish has a passive voice, it isnt used as much in Spanish as it is in English.One alternative to the passive voice is to turn it into the active voice. Either explicitly state the subject or use a verb that allows the subject to be implied rather than stated.Another common alternative is to use reflexive verbs. What Is the Passive Voice? The passive voice involves a sentence construction in which the performer of the action isnt stated, and in which the action is indicated by a form of to be (ser in Spanish) followed by a past participle, and in which the subject of the sentence is the one acted upon. If that isnt clear, look at a simple example in English: Katrina was arrested. In this case, it isnt specified who performed the arrest, and the person arrested is the subject of the sentence. The same sentence could be expressed in Spanish using the passive voice: Katrina fue arrestada. But not all English sentences using the passive voice can be translated into Spanish the same way. Take, for example, Jose was sent a package. Putting that sentence in a passive form in Spanish doesnt work. Josà © fue enviado un paquete just doesnt make sense in Spanish; the listener might think at first that Jose was sent somewhere. Also, Spanish has quite a few verbs that simply arent used in the passive form. And still others arent used passively in speech, although you may see them in journalistic writing or in items translated from English. In other words, if you want to translate an English sentence using a passive verb to Spanish, youre usually best off coming up with a different way. Alternatives to the Passive Voice How, then, should such sentences be expressed in Spanish? There are two common ways: recasting the sentence in the active voice and using a reflexive verb. Recasting in the passive voice: Probably the easiest way to translate most passive sentences in Spanish is to change them to the active voice. In other words, make the subject of the passive sentence the object of a verb. One reason for using a passive voice is to avoid saying who is performing the action. Fortunately, in Spanish, verbs can stand alone without a subject, so you dont necessarily have to figure out who is performing the action to revise the sentence. Some examples: Passive English: Roberto was arrested.Active Spanish: Arrestaron a Roberto. (They arrested Roberto.)Passive English: The book was bought by Ken.Active Spanish: Ken comprà ³ el libro. (Ken bought the book.)Passive English: The box office was closed at 9.Active Spanish: Cerrà ³ la taquilla a las nueve. Or, cerraron la taquilla a las nueve. (He/she closed the box office at 9, or they closed the box office at 9.) Using reflexive verbs:  The second common way in which you can avoid the passive voice in Spanish is to use a reflexive verb. A reflexive verb is one in which the verb acts on the subject. An example in English: I saw myself in the mirror. (Me vi en el espejo.) In Spanish, where the context doesnt indicate otherwise, such sentences are often understood in the same way as are passive sentences in English. And like passive forms, such sentences dont clearly indicate who is doing the action. Some examples: Passive English: Apples (are) sold here.Reflexive Spanish:  Aquà ­ se venden las manzanas. (Literally, apples sell themselves here.)Passive English: The box office was closed at 9.Reflexive Spanish: Se cerrà ³ la taquilla a las nueve. (Literally, the box office closed itself at 9.)Passive English: A cough isnt treated with antibiotics.Reflexive Spanish: La tos no se trata con antibià ³ticos. (Literally, the cough doesnt treat itself with antibiotics.) Some of the sample sentences in this lesson could be understandably translated to Spanish in the passive form. But native Spanish speakers dont normally speak that way, so the translations on this page would usually sound more natural. Obviously, you wouldnt use the literal translations above in translating such Spanish sentences to English! But such sentence constructions are very common in Spanish, so you shouldnt shy away from using them.